The Car People

Improving sales team efficiency & a unified customer journey

Opportunity - Automotive

Following a strategic review of their operations The Car People made the decision to seek out a new business software system, with the key objective of adding consistency, efficiency and flexibility to their key business critical customer processes. To achieve these demands Bespoke Software Development experts Pace IT developed and implemented applications ensuring that the software aligned with the key processes.

"We needed a cutting edge, bespoke POS solution and Pace delivered a great end product"

Jonathan Allbones - Sales director
THE CAR PEOPLE

Solution Headlines

  • Leverage increased efficiency from sales teams located across three sites, by delivering a structured and consistent approach with the ability to drive all areas of the customer journey through one system.
  • Deliver a professional and transparent customer showroom journey, by providing a software platform which could utilise tablet devices throughout the frontline sales process.
  • Provide live integration points to key automotive industry systems such as, CAP, Auto Trader, Reevoo, Auto Exposure and The Car Peoples’ own web site.
  • Provide the ability to leverage the increased level of customer information available through the development of an extensive reporting library.
  • Reduce Risk by providing the ability to ensure that processes can be changed to ensure FCA compliance in a business sector with an evolving legislative requirement.

"The Car People selected bespoke software experts Pace IT to build and support its system due to our POS solution development skills, retail and automotive sector experience and consultative, 'Business First' approach.

David Ritchie, Commercial Director
PACE IT SYSTEMS LTD

Results Headlines

  • The Pace IT developed software platform is now the key centralised business system for managing the end-to-end customer experience across three showrooms and online.
  • Customer contact, sales, stock and service events are now fully integrated into a single platform – sales processes that were previously paper based are now interactive, and delivered to customers during the sales process via tablet devices.
  • The system has live connectivity to key systems like AutoTrader and Reevoo, and imports millions of records from the CAP database for technical data on any vehicle in stock.
  • The bespoke reporting suite delivers not only key insights to management on everything from customer footfall to individual commission for employees, but is making a significant saving on time previously spent collating data.
  • The Car People now have the ability to plan for, and implement, the structural and process changes required to remain FCA compliant within the personal finance sector.
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About The Car People

Established fourteen years ago, The Car People are a car supermarket group with branches in Wakefield, Manchester & Sheffield. The business was established as a customer centric car retailer looking to give customers the choice & value offered by other car supermarkets allied to market leading levels of customer service. Over 50% of its custom now comes from repeat purchasers & recommendations.